So, you know how everyone’s online these days? Well, getting your business noticed there is what digital marketing is all about. Think of it like having different tools in a toolbox to help people find you and like what you do.
First up, there’s getting found on Google without paying that’s called SEO. It’s like making your website super easy for Google to understand and show to people when they search for stuff you offer. You do this by using the right words, having helpful stuff on your site, making it load quickly (because nobody likes a slow website), and even getting other trustworthy websites to link to you. Basically, you’re trying to be the best answer so Google shows you first, for free.
Then you’ve got the pay-to-play way on Google, which is SEM or PPC. Remember those first few results you see with ‘Ad’ next to them? That’s it. You’re basically paying Google to put your link right in front of people who are searching for specific things. It’s a faster way to get noticed, and you only pay when someone actually clicks on your ad.
Next, there’s hanging out on social media. Think Instagram, Facebook, TikTok all those places. You can just share cool stuff for free, like pictures or updates. But you can also run ads that target exactly the kind of people you want to reach. It’s all about building a community, getting people interested, and maybe sending them over to your website.
Then comes sharing really good stuff, like blog posts, videos, or guides that’s content marketing. It’s not about directly selling all the time. It’s more about being helpful or entertaining. If you create something people genuinely like, they’ll start to trust you, and that can lead to them becoming customers later on.
You also have keeping in touch through email. If someone signs up to hear from you, you can send them updates, special deals, or just helpful tips. It’s a great way to stay connected with people who are already interested in what you do and turn them into loyal fans.
There’s also recommending other people’s products, which is affiliate marketing. If you have a blog or a YouTube channel, you might talk about a product you like and include a special link. If someone buys through your link, you get a little commission. It’s a way to earn some money by helping others out.
Then you’ve got getting the popular kids to talk about you that’s influencer marketing. You know those people online with lots of followers? Brands team up with them to talk about their products in a way that feels natural to their audience. It’s like getting a recommendation from someone your friends trust.
And since everyone’s on their phones all the time, there’s marketing specifically for phones mobile marketing. This includes things like sending texts, using WhatsApp, showing ads in apps, and making sure your website looks great on a phone. It’s all about reaching people where they actually are.
Using videos to get your message across is video marketing. Think YouTube, Instagram Reels, TikTok places where people love to watch stuff. It’s a really engaging way to show what you do or explain your products.
Finally, there’s making sure you look good online that’s online PR. It’s about getting your brand mentioned in online news, on blogs, or by those influencers we talked about. It helps build trust and makes you look credible online.
So yeah, it’s a whole bunch of different ways to connect with people online and let them know what you’re offering!